When you go to a big trade show like this, you need a strategy. Otherwise, you can get lost just visiting one booth after another. Each one has its share of creative energy.
Here’s (some of) what stood out for me:
So much is seasonal. Spring/Summer is cool, chic, sexy and effortless—the paint palette varies, with brights, neons, neutrals and pops of color here and there. But there’s something eve more special about Fall/Winter. The colors are bold, strong, jewel-toned and rich. They scream luxury. That’s so me (and you?).
I had already played dress up on the first day (as I mentioned in my last blog), but the next day was just as sultry. This was my first time at events outside the trade show floor, and it hit me the moment I walked into the lobby of aka Hotel: I was with my peers. I’m dressed NY chic (but comfortable), and I’m channeling my inner equestrian, on a great stallion draped with the most beautiful silks and laces ever. I was ready!
First, I met with the guy helping me with my business strategy. We had a quick chat before the evening’s activities began—all business, of course, but a whole lot of pleasure as well. Then, it was off to the Producers Club a few blocks away for the highly anticipated lingerie designer showcase and social media seminar. There were designers, media, business people, PR people, retailers, e-boutiques, models wall to wall: the people that I’ve admired and followed online, all now face to face.
There was a Q&A session after the seminar. The questions came hard and fast: do you need to hire a PR Agency for exposure, how does an e-boutique get a blogger to write about them, what’s the best way to take advantage of all the new social media networks, etc. It was fun, work and education, all in one.
That’s who I met, now on to what I saw. Starting tomorrow, I’ll give the details on what’s new, what’s cool, and what’s timeless.