This is my first Lingerie Open House, and I’m nervous.
After all, this isn’t really a showroom. It’s my home, and I want to make sure that everyone feels welcome. I’ve filled the room with a calming and lavender scent, and there’s some great music playing–cool, melodic, like sitting on the beach during a beautiful summer afternoon.
Right there in my living room are two rolling racks set up with my babies: beautiful, endearing intimate apparel from Clo Intimo, La Fee Verte, Elle Macpherson, Samantha Chang, Valery Prestige and Fleur of England, with the newest entries from Claudette andFortnight Lingerie. I’m ready!
The guest start arriving, and my friend Angelique, who helps with everything, greets each with a glass of Rose’. I step up and take them around. They’re in my world now, and I love them for it.
It’s not only about lingerie–we like our guilty pleasures, don’t we? My dear friend (I’m blessed in this department) Kate Bazazian of Katy’s Kakes has come up with an unbelievable array of glam deserts: chocolate covered cake lollipops, almond petite fours, pink whoopee pies(yes, pink) and strawberry cheesecake and crumbled graham. Oh, yeah…these ladies are in a sweet and sinful place.
Now, back to the real fun. The lingerie is sorted by the most popular categories: Luxe, Classic, New Arrivals, Current and Sale. There’s something for everyone, though budget really isn’t necessarily an issue for these lovers of fine knickers, who shop by impulse. I’m there for them as they browse the gallery, giving tips and background. I also offer personalized bra fittings for anyone who needs it, which is everyone(did you know that 85% ofAmerican women who go to a fitting find that they’ve been wearing the wrong bra size?) I’ve prepared my bedroom for this purpose, with fresh-cut flowers and a screen they could step behind.
At first everyone is behind the screen, but the feeling of sisterhood soon settles in, and comfort replaces privacy. I’m quickly styling and fitting five or six women at one time! It’s like we say at byChez Boutique, it’s an intimate affair–own it! These ladies sure did.
You know that our goal at byChez Lingerie boutique is to be a one-stop shop, so we have some other kinds of fun too: posh pleasure objects (for entertainment only) from Lelo, the Swedish based market leader in this special area. There’s an interactive table with three of Lelo’s most popular releases, fully charged and ready to go. And I’ve highlighted Motives for LaLa Cosmetics, the new make-up line from LaLa Vazquez, former VJ and now wife of Knicks star Carmello Anthony. The guests are gong crazy–disposable lip gloss, eye shadow applicators, just gorgeous. And soon, it’ll be right here.
As they leave, I make sure each guest has a personal and handmade gif bag from me. Wish I could tell you what’s in it, but I won’t–come to the next one and get your own. I know I’m having another byChez Boutique Open House soon. It’s just too good!
Many of the booths had their own style. Some were plain, others were very extravagant—it was almost like being in a speakeasy nightclub or a luxury boutique. One booth, Claudette, I fell in love with had an explosion of color— all bras and panties in vibrant neon, hot pink, electric blue, opulent green and lined with leopard print. Love Claudette, they had white lacquer mannequins dressed in lingerie. There was even exquisite chocolates and water at each table for our indulgence. It was amazing! It was all so cool, like floating in a pool of creativity.
What’s on your list?…
Featured Designer: http://www.samanthachang.com
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